TRENDS AND CHANGES
Today’s culinary scenery is in permanent evolution. New ways of life and innovating products result in changes in consumer’s expectations, eager to experience a surprising yet customized approach.
In response to these new trends both chefs and entrepreneurs are developing new, strategic techniques in order to enhance their business.
A UNIQUE OPPORTUNITY FOR PRIVATE LABEL BUSINESS BUILDING
Oresto Food Partners and Unilever Food Solutions have joint their forces, and their products, in order to support Oresto Food Partners’s customers on three levels : inspiring recipes, useful management tips & tricks, and attractive promotions.
- Leading the Unilever Food Solution’s Chefteam, Patrick Schooneman joins his product-knowledge to his culinary expertise to develop inspiring seasonal recipes, combining Oresto Food Partners Private Label and Unilever Food Solutions ingredients.
- Management related topics are edited by an external trendwatchers partner
- Both companies’ marketing departments establish a joint promotional planning in mutual consent.
- The seasonal hardcopy book supports the Oresto Food Partners members in their ‘relation people’- approach toward their customers, offering them the opportunity to emphasize on the Private Label range.
- A monthly newsletter offers promotions and actions on Oresto Food Partners Private Label and Unilever Food Solutions products.
- Customers also find their way through the responsive website, easy to consult both on pc, tablet and smartphone.
Chantal Philtjens, General Manager Oresto Food Partners
Jan Van Isveldt, General Manager Top Food Group